Nem o Wal-Mart consegue ser visto como o mais barato nos Estados Unidos.. Wal-Mart Loses Its Low-Price Halo - WSJ.com

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Wal-Mart Loses Edge

Perception That Retailer No Longer Has Best Prices Undercuts Sales Turnaround

BY MIGUEL BUSTILLO

Wal-Mart Stores Inc. is losing its longstanding reputation for offering consumers the lowest prices, complicating its efforts to end a two-year sales slump in the U.S.

The Bentonville, Ark., retail colossus became the world's largest store chain by avoiding sales gimmicks through "every day low prices" on everything from food to sporting goods under one roof.

But surveys by retail consultants, analysts and brand experts now find that Wal-Mart's aura of price leadership has faded since the recession, because customers who searched for better deals sometimes found them at competitors such as Dollar General Corp., Aldi Inc. and Amazon.com Inc.

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