sábado, 29 de junho de 2013
Todo mundo já ouviu falar, mas cada vez mais fica claro que a Dilma é uma líder grossa... agressiva... ouve mal... por isso caiu de 57 para 30 de apoio na hora da crise...
sábado, 22 de junho de 2013
quinta-feira, 20 de junho de 2013
quarta-feira, 19 de junho de 2013
domingo, 16 de junho de 2013
sábado, 15 de junho de 2013
Por que o shopping não vai morrer nunca!
theatlantic.comORIGINAL
Why the Mall Will Never Die
Today's teens have literally never known life without the modern web. Yet they still prefer brick and mortar shopping.
· by JORDAN WEISSMANN
· JUNE 13, 2013
Exploring the psychology of the digital marketplace
Read more
By most accounts, the commercial Internet was born in 1995 -- the same year as today's high school seniors. That makes this Taylor Swift and Snapchat-loving generation of teens the first wave of Americans who have literally never known life without the modern web.
So if you'd expect anybody to feel more at home spending money online than at a brick and mortar store, it might be them. But you would also be wrong. The investment bankers at Piper Jaffray & Co., which has long tracked teenager consumer habits, recently asked more than 5,000 teens whether they prefer to do their shopping on the Internet or IRL. More than three quarters of both males and females said they preferred trekking the to the store (graph courtesy of Pew).
When it comes to their shopping habits, then, contemporary teens may not be some exotic tribe of digital natives after all. Obviously, this is good news for traditional retailers. Teens have tremendous spending power. They have inordinate sway over our cultural lives (again, Snapchat and Taylor Swift). And of course they're tomorrow's adults. Physical retail is already under siege from Amazon and the rest of the web. If it were going out of style with the kids, it would be a disaster.
Of course, teens aren't like the rest of us. As Pew notes, they see shopping as a time to hang out with friends. And as Piper Jaffray has found, about 40 percent of their budgets are devoted to fashion -- clothes, shoes, and accessories. Suffice to say, the eternal desire of 16-year-olds to hang out at Abercrombie with friends isn't going to save all of retail, even if the local mall still has its place.
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3M lança Telas Multi-Touch para varejo!
3M introduces Multi-Touch Display screens
3M kept a promise it made last quarter by ramping up its touch-screen offerings for retailers, trade shows and sales teams demanding bigger and bolder visual aides as part of their pitch.
3M’s Multi-Touch Display Screen debuts Wednesday at the InfoComm 2013 trade show in Orlando after 18 months of development. The 46-inch touch screen lets up to six people at a time poke and play with images on the screen.
3M’s Multi-Touch seriously scales up cellphone touch-screen technology. It processes 60 touches simultaneously with a response rate of 10 milliseconds per touch. It has zoom and rotate features just like a cellphone, but this device can be mounted on a wall or turned into an interactive table for group access.
It is 3M’s latest option for cutting-edge companies looking for sleek, visual and fun sales tools. Industry experts, such as market research firm IHS Inc., said 3M appears to be onto something. Retailers have increasingly embraced digital display screens, monitors and TVs for use inside their stores. IHS predicts that retail “digital signage” will grow from 1.8 million devices this year to 2.4 million by 2016.
The device is bigger and faster than most and should let retail customers quickly compare product features with the mere swipe of a finger, 3M officials said. If correct, traditional retailers, cellphone stores, car dealerships, trade show exhibitors, restaurants and collaborative workplaces could offer 3M an avenue to millions in new sales.
“We see the retail space as a key market for us and applications for use [in a] wide range of assisted selling” settings where sales associates would use the display to showcase and compare different products, said Ian Kimball, Americas marketing manager for 3M Touch Systems. “This is obviously a larger and more interactive digital device [than prior 3M offerings] so many more users can use it at the same time.”
For example, Kimball said an entire family shopping for a car in a dealership could use the interactive touch screen to virtually customize a vehicle for each member of the family. Each member could go to the screen and select different paint colors, seat coverings, panel interiors, wheel-rims and more. Or the device could be used by cellphone sales reps to help customers quickly tap and scan and compare multiple service options, Kimball said.
Bruce Nustad, president of the Minnesota Retailers Association, said he could see the device being used in jewelry stores, where clients have to separately select their stone, clarity, color and design. “This system would let them [virtually] drop and drag selections and see the whole ring or pendant complete. There would be a real value in that.”
When Nustad first heard about the size, speed and interactive nature of 3M’s device, his critique was short: “Wow.”
His association represents 1,500 retail locations across the state. Members includeTarget, Creative KidStuff, Holiday Gas Stations, Pawn America and many others. But would they shell out the suggested $6,500 to get the latest high-tech visual sales-aid? Maybe. (That compares with $4,975 for 3M’s smaller 32-inch model.)
“Retailers are definitely looking for ways for consumers to experience and customize products in ways they have not been able to in the past,” Nustad said.
The technology could differentiate one store from a lower-tech rival. “It is a competitive retail marketplace and retailers are looking for tools,” Nustad said.
Orders for the 46-inch Multi-Touch could outpace 3M’s 32-inch multi-display panel, which allows up to four users at the same time. 3M’s product comes to market just as competitors such as XQ Interactive, Elo Interactive, Horizon Display and others increasingly showcase larger models of their own, though speed and touch point processing capabilities vary.
3M officials insist they will not be left behind. 3M already has an 84-inch multi-touch display table in the works. It could be on the market next year.
The 46-inch model is now available online and through select distributors, Kimball said. He would not disclose the names of firms that have tested the Multi-Touch.
Diego Romeu, a global business manager for 3M Electronic Business Solutions, said 3M made sure its product could handle lots of use. “This new display is an ideal solution for companies developing multi-user applications that are looking for the reliability, robustness and touch performance needed for commercial environments.”
The electronics and other components are manufactured in Methuen, Mass., while final assembly is done overseas.
In April, 3M acknowledged that demand for certain consumer electronics like flat-screen TVs — for which 3M makes screen-brightening and other optical films — had slumped as more consumers turned to touch-screen devices for entertainment. At the time, 3M officials said they would soon have news about more touch-screen products.
3M delivered on that promise. But because of the price, analysts said 3M has correctly steered it toward commercial users. The Multi-Touch will be available through 3M’s online store and U.S. distributors such as BlueStar, Ingram Micro, ScanSource, SYNNEX, and Tech Data.
Dee DePass • 612-673-7725
terça-feira, 11 de junho de 2013
Impressionante a lucidez, sagacidade e carisma que o Ozires tem. E ainda vai ter por muito tempo.
Eu, abobado, ouvindo o Master gênio Ozires Silva. Quietinho. Só aprendendo.
domingo, 2 de junho de 2013
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